Everything you need, nothing you don’t.
Unified profile
Phone, name, language, channel, every order, every conversation, every tag — keyed to one record. No duplicate hell.
Tags & traits
Manual tags for the human nuance. Auto traits for the machine signals. Together they power every segment.
Full conversation history
Every message in or out, AI or human, ever — searchable, exportable, audit-logged.
Lifetime value, live
Calculated continuously from receipts, not estimated from session counts. Sortable, filterable, exportable.
Custom fields
Allergies, beverage preference, suite number, kid's birthday. Any field, any type, no schema migration.
PII, locked down
Role-based access, region pinning (UAE-first storage available), GDPR exports and deletes that actually work.
Up and running in an afternoon.
Pipe in your data
Native: Shopify, Square, Foodics. CSV: anyone else. REST API: everything custom. Imports are de-duped on phone.
Let the platform fill it in
Every QR scan, message, broadcast and receipt updates the profile automatically. No spreadsheet hygiene.
Read across the team
Reception, kitchen, marketing, owner — all see the same record, scoped by role. No more 'who is this customer?'