Free tool · Cost estimator

WhatsApp API pricing calculator — know your bill before you send.

Meta bills WhatsApp by message category — marketing, utility, authentication — and replies inside the 24-hour window are free. Plug in your monthly volumes and see the estimate in AED, SAR or your own rates, plus what a markup-charging BSP would quietly add on top.

Your monthly messages

Marketing messages (broadcasts, offers)

Utility messages (reminders, order updates, receipts)

Authentication messages (OTP codes)

Service replies inside the 24h window

Always free — replies within the 24-hour window cost nothing.

Per-message rate (indicative · editable)

Marketing rate (AED)

Utility rate (AED)

Authentication rate (AED)

Midpoints of the indicative ranges on our pricing guide. Rates move — verify against Meta's official rate card before budgeting.

Estimated monthly Meta cost

MarketingAED 340.00

UtilityAED 144.00

AuthenticationAED 0.00

Service replies (1,500)AED 0.00

Meta totalAED 484.00

A BSP adding a 3–5% markup+ AED 14.52 – 24.20/mo

Remarketly markupAED 0.00

We pass Meta's rates straight through — you pay the platform subscription, never a per-message cut.

Estimates use indicative rates and exclude your platform subscription. For the full category breakdown, AED/SAR billing notes and the hidden-fee checklist, read the WhatsApp API pricing guide, the verified UAE rates for 2026 — or the honest comparison of official vs unofficial WhatsApp APIs. New to the terms? See the glossary.

Keep the whole estimate — we add zero markup.

Remarketly passes Meta's rates straight through and makes most conversations free by design — QR scans and receipts start customer-initiated chats, so your replies cost nothing.

Get started free Talk to a human